DTC apparel brand (AU/NZ) • 15/02/2025
eCommerce CAC Reduction through Funnel and CX Optimisation
Reduced CAC by 21% and increased CR by 14% with CRO, post-purchase flows, and AI merchandising.
The Challenge
Rising acquisition costs and inconsistent product discovery led to low add-to-cart and checkout completions.
Our Approach
- Implemented experimentation program on PDP, search, and cart
- Introduced AI-led recommendations using behavioural segments
- Fixed checkout friction and added one-click payment options
- Built post-purchase flows to lift LTV and repeat purchase
Solution
A CRO roadmap paired with personalised merchandising and streamlined checkout improved each step of the funnel and customer lifetime value.
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